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So, you have pre-approved a buyer.

They go out over the weekend and find a home of their dreams.

They decide to shop around for rates, closing costs. If the lender is able to meet the closing date.

They switch to another lender.

Has this happened to you?

Well, one loan officer decided to create an email and a document (that the buyer signs) to counter the problem of the pre-approved buyers switching lenders.

She also uses it as “script” when following up during the home search process.

And, she graciously allowed me to share this with you.

Here’s how it reads:

Awhile back, I wrote an article called, 29 Hot Topics for Realtor Sales Meetings, to use for Lunch & Learns, Realtor Roundtable Discussions or sales presentations.
 
However, if you’d like to kick it up a notch, consider taking real estate agents on a “field trip” instead.
 
View this video with 6 field trip ideas that are easy to implement, but the knowledge that they soak up is invaluable in helping them increase their business — and yours!
 

Video Length: 17-minutes
Featured Presenter: Karen Deis

Here’s what you will learn from this video:

This marketing strategy will set you apart from your competition.

Instead of holding the traditional Realtor sales meetings or lunch and learns, why not kick it up a notch and consider taking real estate agents on “field trips” instead?
This video class will cover:

  • Six field trip ideas
  • How to set them up
  • And invitation strategies.

It’s a unique way to teach using the show-and-tell method—and a way to increase your referrals.

So, you have a “hit list” of real estate agents you’d like to meet with this year.

You’ve called. Sent an email. Called again. Sent a Private Message on Facebook.

Silence.

Why not create a lumpy mail marketing campaign? (Since your other efforts have failed.)

So, what is lumpy mail?

Lumpy mail is mailing something “lumpy” in an envelope in an attempt to get the envelope “opened” by the recipient.

It’s unexpected.

Class Length:  17-minutes

Here’s what you will learn from this class:

When you view this class, you will learn how to create a new Realtor training program and brand it as your own. You’ll learn how to target realty company owners.

Also provided is a sample letter telling them why they need to send their new agents to your training class. And finally, how to create a workbook with a list of documents that need to be included.

Included Download:  Sample Letter/Email to Broker/Owner to Encourage them to Send New Real Estate Agents to Your Training

People are bombarded by both electronic and direct mail marketing. Most of it gets deleted or thrown away.

In the age of CRM’s and social media, you may think this idea is corny, old fashioned or even unprofessional, but I can assure that this works.

So, what is lumpy mail?

Lumpy mail is mailing something “lumpy” in an envelope in an attempt to get the envelope “opened” by the recipient.

It’s unexpected.

It’s a piece of mail that literally has a “lump” in the envelope.

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