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Diva Digest

Karen's weekly blog posts with sales and marketing strategies, links to member-only content, inspirational messages and the latest mortgage industry news. 

Okay.  You need to make an important decision. You are being recruited by another mortgage company.  You need to implement a much-needed way to generate more leads, but have to spend some money to do it. You need to hire an assistant because you have more business than you can say grace over.  Or, it could be losing weight.  Starting an exercise routine.  Going back to college. Block some quiet time to answer these questions:  What do I need to give up if you make this decision? How will I allocate the time needed to implement the decision? Why is…
Getting older does not suck! Up until this point, I have never revealed my age. I’ve dreaded the aging process. But, a few weeks ago I celebrated my 69th birthday by throwing myself a Margaritaville Party.  Drinks. A shrimp boil. Jimmy Buffett songs.  Oh, and the obligatory Caribbean-style flowered shirt. So, I wanted to celebrate my turning 69 by sharing with you a short list of some of the things that I know to be true: Getting older is a gift. Losing weight is not a life purpose. High heels hurt. We outgrow some of our friendships. We need guilty…
I attended Catholic grade school and had to attend Mass every day. We took turns singing in the choir. When it was my turn, I was asked to “mouth the words” because my voice was terrible.  That was some 50 plus years ago, and it’s still a “label” that I carry around with me—I can’t sing!  Of course, it’s not the only label that I carry around with me…oldest in a family of 9 (I told you we were Catholic)…speaker and author in the mortgage industry…wife…mother…sister—labels too many to mention here.  Here’s the thing.  We all have positive labels (good…
I’m sure that you already are aware that in the mortgage business, you are helping real people and families buy real estate.  You get to know them financially and on a personal level, too.  But, sometimes we get bogged down with all the paperwork involved and forget that in addition to the consumer, there are a ton of other people involved in the deal.  I wrote an article with a list of people involved in each real estate transaction, which also tells you how much money goes into the economy when a piece of real estate is sold.  Take a…
Every year at the annual Mortgage Girlfriends Mastermind Retreat, there is a segment called “What’s in Your Closet? Share & Tell Marketing Ideas”.  It’s where most of the women attending share their successful marketing ideas.  Time-saving strategies.  Website apps.  Phone apps.  Social media strategies.  Not only that…they bring copies and examples for everyone else to swipe and adapt in their corner of the mortgage world!  Here are just a few ideas from past sessions:  Email Tag Lines – “We don’t just close loans…we open doors.” (Pat Cray) “First-class isn’t just a seat on an airplane…it’s how we treat our customers.”…
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