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Diva Digest

Karen's weekly blog posts with sales and marketing strategies, links to member-only content, inspirational messages and the latest mortgage industry news. 

Do you remember reading this poem in school?  I do, and it had a huge impact on how I am living my life.  When I wanted to transition from a closing agent to a loan officer, I was told “women don’t work on commission—they need a stable income”.  So I quit and went to work at another mortgage company who embraced me.  When I started my own mortgage company, my competitors told people that “women don’t own mortgage companies” and that I would go bankrupt in 6 months.  When I did the first online mortgage seminars in 2002, I was…
Stop me if you’ve heard this before… …Good things come to those who wait! No they don’t.  If that were true, you would be buying plane tickets the day of the flight.  Buy a flashlight after the electricity went out.  Or send your kids to college the first day of school, hoping they can get in.  The most successful people in the world have a common trait—they make decisions QUICKLY.  It may not be the right decision, but based on experience and knowledge, it could be the BEST decision at the time.  When it came time for me to make…
Instead of the old elevator speech, sharing how awesome you and your company are, have you considered getting Realtors to talk about themselves?  Real estate agents love, love, love to talk about themselves.  And the “interview” strategy is one of the ways to build relationships on a personal level with them!  View the video with some tips on what questions to ask.   
Between everything you do – family, friends, hobbies, work, play, lessons, school, well, you name it – you probably don’t have one spare minute in your life. Here are four tips to help you avoid some of those time traps that seem to suck the life out of you. Waiting time during appointments — Car repairs, oil changes, doctors, dentists, hairdressers—try to book the first or second appointment of the day. Things start to back up as the day goes on. Also, try to book in the middle of the week when things are slower. Waiting time during appointments (part 2) — If…
A few years ago, Jeff Bezos, Amazon founder, was quoted in INC Magazine as saying                 “Your margins are my opportunity!” …meaning that any business with high margins better beware because Amazon will lower the margins and still make more money (than mortgage companies make) due to its huge customer database.  So, enter Amazon’s ALEXA!  ALEXA is Amazon’s version of the verbal internet—ask a question.  Play your music.  Ask “what are mortgage interest rates today?”  Apply for a mortgage.  Find a home for sale in your city.  I have ALEXA.  While I can ask about the rates, I was not…
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